Frontline Employee 

Great frontline engagement requires intentional, ongoing communication.

Do your workers feel valued and connected? Learn communication best practices for increasing employee engagement and productivity.

Download our guide!

The Importance of Communication to Frontline Engagement

Having a happy and engaged frontline workforce can reduce turnover and move your bottom-line results by multiple zeros. Yet, according to the latest Gallup poll of employee engagement, 67% of U.S. employees say they are either “disengaged,” meaning they are doing just enough to stay employed, or “actively disengaged” and actually working against the goals of the organization.

It’s an understatement to say there’s a lot at stake for organizations that don’t step up to prioritize frontline employee communication and engagement.


Asset 2Hub

App-Free vs. App-Based Communication

Every employee, regardless of physical location or job description, needs to be digitally connected to the organization. The pandemic has pushed mobile communications from nice-to-have to must-have for frontline communication.

Texts sent

Compliance Considerations

When communicating with employees via their personal phones, organizations need to be cognizant of two important compliance components:

  • Reimbursement for Phone Usage - There are federal and state labor codes that regulate payment to employees for use of their own phones. Many states require employers to reimburse employees for personal cell phone usage when such usage is required to perform their job.
  • Paid Time - Employers may be required to provide “paid time” if communication is intended to be read when the employee is off the clock.